Yahoo has acquired Blink, a mobile application that allows users to share messages that self-destruct, in order to poach the talent behind it.
The app will reportedly be shut down in the coming weeks so that Blink’s seven-person team can work on Yahoo’s “smart communication” products.
This includes former Google employees Kevin Stephens and Michelle Norgan, who founded Meh Labs, the start-up that created Blink.
Terms of the deal were not disclosed.
Blink made the announcement on their website, saying they “look forward to the possibilities that will come from bringing the Blink vision to Yahoo”.
“We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person.”
Yahoo has reportedly bought 40 start-ups since chief executive Marissa Mayer took over two years ago in an attempt to revamp the internet company.
It has been looking to generate more mobile content and advertising revenues as an increasing number of people use tablets and smartphones.